The customary online procedure does not work anymore. You just can’t count on your website, ads, or PR writing because what is the best approach nowadays is to merge all of these things. Use social media where a lot of people stay most of the time and do your marketing to make your presence felt. It is the place to be.

SOCIAL MEDIA TRACTION

As earlier mentioned, you need social media to build your ranking for people to go to your site. Don’t just fire away focus on uplifting, frequently, and repeatedly on social media, these won’t bring you an audience. Build a social media traction and all you have worked for will have its first fruits. Two words, contact and people.

LOOKING AT THE PAST

There was a time during the success of Google was tremendous and people would really spent so much time in the internet. It was the “in” thing to do back then. People kept on getting information by using Google. The results, of course, were massive content. Websites and blogs flourished, attracting millions of audience without even trying. It was that easy.

THE GREATER TIME CONSUMED ON SOCIAL MEDIA

People could search for a lot of things in social media like YouTube, Twitter,or Facebook since they stay in it for a long period of time. Often, they would read something that suddenly popped-up in their mobile screens, and later on, they got hooked into it. That is the way things work on social media.

WHAT INFORMATION DO THEY SHARE?

Research tells us that what is shared are the ones that are funny and sweet especially those that can an emotion from people. Do you think your business will gain from this? What will be the outcome if people do not mind your brand or unfollow you?

DIGITAL ADVERTISING

This means advertising using the internet. The hard part is that, people notice your content if it is heartwarming or funny. The sad part is that, they will remember other details except for the brand.

PUT TOGETHER SOCIAL AND SEO

You want to apply SEO strategies, right? Then, go social; there is no other way but that! The next thing to do is to utilize social traction. Everything else will go to waste, your awesome site, great content, time, effort, and money, all down the drain if you do not use social channels.

So, what now? You know you need to create a social media traction. Your question now is how? Here’s a list of 7 things to do:

1. Create an interrelated number of posts and field it out in different social media platforms.
2. Increase the social media time. Do not forget to take a look at it consistently.
3. Create an interesting headline with and interesting content. For sure, your readers will share it to friends and relatives.
4. Improve a community that is loyal to anything you write and produce.
5. Advertising offline is good, but use social media to get in touch with a larger audience.
6. Google is watching you. Do only what is right. Don’t try to put something offensive or else people will hate you!
7. Build a method that optimizes the right time, and focus on the right audience. Let the 2 elements work together to create a traction that is perfect for your brand.

It takes both your ability and diligence to make a successful start. But these are not all. You need to equip yourself well enough to compete out there. Part of this is to know the right tools you need to create remarkable contents.

Let us check out the tools that have been proven effective. This blog post will cover the areas you need like keyword research, team collaboration, SEO and analytics.

Research

• Quora is a Q & A website. It recognizes what people are inquiring. It has a search feature and a number of pop ups that will give you propositions. Quora is useful in advertising your brand and services because it will definitely reach many people.
• Reddit, just like Quora, it has a lot of content ideas coming from the volume of users every day. It is a platform where people can discuss and possess a definite subtopics or subcategory. Reddit can, likewise, do assessment and recognition that will guide you towards improvement.

Collaboration

• Google Docs is being used by many because it is a free tool compared to the ones I suggested in the previous post. It is basically like an online version of a word processor.
• You can edit documents that you can freely share with other team members with the help of the “Share” option. You can specifically assign different font types, add photos, insert tables, and make lists, and everything you can expect with a file editor.
• Google Docs lets you assign the access privileges to the ones who got the link of a specific document. Some documents will only be viewable to certain people while some you can allow to be publicly displayed.
• OnlyOffice is another app similar to Google Docs. It is totally free and you can use it using your preferred web browser. Collaborating is easy on OnlyOffice because it is compatible to the Microsoft Office file formats.
• Plus, you can invite other people to create new things with you. You can provide access and share the file links so you can edit and review as a team.
• OnlyOffice also has an app for the mobile users that are always on the go. Reviewing and approving drafts can be doable while you are on the road.

 SEO

 Writing is not all about words. You just have to learn the correct way of making use of keyword optimization, subheadings, and more. You just have to know the right tools to help you do a fine content optimization:

• Yoast SEO. A tool to grade comprehensibility and measure the SEO-friendliness of what you just wrote. It shows you the specific areas you need to be mindful of. If you are using Word Press, then it is easy to add Yoast. Use it to add a keyword to your blog post, and Yoast will provide you things to do to strengthen your content.

Analytics   

• Google Analytics. Many people choose Google Analytics because it is available for free!!! It can help you give the best content possible. What is cool about it is that it can tell you the standard length of time of a user, page views of a specific post, and a lot more. Google Analytics can also tell you the preferred content of your audience.

When you have a new client, it is an opportunity for you to sufficiently develop them, understand their business, and inspire them to value your team. There are benefits when you use the different approaches to SEO.

A great client service helps in countless circumstances. You should be able to do certain things just to make sure that your new client will be happy and stay that way in the whole duration of your service to them. You have to alter and make your marketing output faultless to suit your company’s manner and distinctions. Do the following the minute they step in your office:

Be enthusiastic like them.

• This experience is special for your client and that is because of many reasons like:
  • It is probably their first SEO experience.
  • They look at it as something distinctive and thrilling.
  • Normally, new clients are excited about the different opportunities that may come.
• A recognized SEO team could see the new business as something that needs overhauling if not reconditioning. The current client can bring learning in the industry, meet new people, and develop a critical skill sets that will result to the mastery of the SEO through experience.
• No matter how much work, time, day or even private circumstances, everyone should feel and exude their enthusiasm towards the campaign. Less than that may affect the boarding new client and the business.

Involve the client.

• It is not enough that you bring in the new client in your output. You have to involve them in the whole caboodle and you will find out that the more you are exposed to your client, the simpler it is to deal with them.
• Yes, there are hurdles in doing certain things, but try not to think about them. Things like that fortify the reason why your client chose you. Besides, you will never know how inventive and how enjoyable it could be if you do not try.

Develop on your procedure.

• The minute you have an SEO client, the best way to begin is to clarify everything first.
  • Details on pre-selling details should be discussed thoroughly.
  • Delegating people in a particular task.
  • Communicating is the key to understanding.
• Naturally, everyone is so excited to work right away. But hold your horses, look at the bigger picture first. You have to study and systematize everything before you make your move.
• When you post a technical SEO sugesstion and solution, it is time for you to take a few steps backward and truly look at your client’s wants, essentials, pain points, and plans.

Confronting the needs of your clients.

• When you take charge of your client’s needs, there are things you have to do like:

• • Respond to emails.
  • Make certain that there is constant communication.
  • Upfront guidance on the distinctive and type of communication that is necessary.

• The distinction of a customer-centric business:

• • The use of particulars to form, intensify, not forgetting additional assistance to clients.
  • To constantly involve the clients.
  • To strengthen the client’s presence.
  • Positioning the client in the midst of delivery and marketing focus.
  • Recognizing and dealing with the experience of your client.
  • Listening to your client is important so don’t just do all the talking. Lend your ears as well!

Writing are words woven in sentences grouped together in a paragraph. It should also be captivating, inspiring, and informative. There should be substance for people to engage in reading it. Remember to make your content simple for easy comprehension. But the thing is, are people reading it?

The first step in writing is knowing your intent in writing the content. You need to create something that can gain your audience confidence. Read on and prepare to bedazzle your audience.

• Talk like your audience is in front of you.

  • Catch their attention right away by asking questions. Choose words that is easy to recall and words that are common to them. Be careful and use only decent words. This will contribute to their trust. What your audience thinks about your content matters.

• Every sentence,  and every paragraph should drift effortlessly.

  • First thing to write is the subject. Once that is established, everything else will drift effortlessly like a stream.

• If you need to copy, copy the remarkable ones.

  • Copy from the brilliant minds and know their works by observing their language and the course of their phrases. From there, develop your own style.

• Study how to come up with captivating headlines.

  • The headline is the first thing the readers see on a page. You’ve got to grab their interest very quickly before they think of leaving. Your headline should be able to convince them that the content is equally captivating.

• Make a guide to prepare you to write.

  • This will organize the flow of your writing. Whatever bright idea you want to toss in, it can easily be added. This way, you can easily go back to your guide, and continue the wonderful flow you have already started.

• Use distinct quotes and images in writing.

  • Attaching visuals always makes a writing more interesting. So, do not hesitate to utilize quotes, images, or memes. Your audience should be able to connect with your writing that they click and share. An example of a fine quote is, “You only live once, but if you do it right, once is enough.”

• The shorter, the better sentences you have.

  • Never get carried away that you keep on writing run-on sentences or dragging paragraphs. Your audience will click away from your content, and that is for sure. Readability is something you should always consider when writing.

• Think of using voice to text tools.

  • In the past, it used to be dictations that requires additional cost and that is quite a lot. Today, you can find it in your smartphone if not your PC. It can do the translation and transcribe for you, and everything is in it including cute emojis.

• Just write away until the last punctuation, and editing can come later.

  • The most enjoyable ride is simply writing whatever comes to your mind, so continue until you are done. Editing in between will definitely destroy your momentum affecting the potency of your creativity.

Three words: practice, practice, practice. Putting together your thoughts into paragraphs is such a fulfilling moment. It is like building a house where you start from the ground to the roof. When you are done, a beautiful home greets you.

You spent a lot of time planning, creating, researching, and you think that this time around you are going to be on top of the game. After everything you did, you suddenly got bad reviews!

Oh, no! It seems to be the end of the world for you because you felt that all those hard labor, money, and most of all the tremendous effort just went down the drain. You were lost. But listen, those negative things you’ve read actually helps your search engine rankings.

Negative reviews are actually an addition not a deduction.

• You must have forgotten that Goggle does not only show the star for each review, it gives you the overall reviews. This increases the social confirmations which are good for your business. Whether it’s a good or bad review, it only shows that you are for real and the search engines know that.
• Generally, customers do not read each comment. They browse through them and gauge if you have a large following and that will convince them to convert and buy.
• A SEO criterion tells us that business is on top does receive bad reviews too. Furthermore, bad reviews can pave the way to improvement. Know that bad things can still turn to something good.

Bad Reviews can amplify how real you are.  

• You cannot satisfy everyone, and that is a fact. If you have all the good reviews, then that can make customers wonder if you are for real.
• Research shows that bad reviews are better than the phantasmagoric reviews. If your reviews are varied this means you are more believable than the good reviews. Customers tend to distrust the business when everything said about it are too favorable.
• What is credible is a mixture of reviews, the good, the bad, and the ugly. This signifies that people are spending time in your site. Surely, this will affect your search engine rankings in good way because customers stayed at your page for longer periods.

Bad reviews are an opportunity to build a good relationship with your customers.

• Bad reviews are there for you to rectify your mistakes in the case of customer service. They will sense that you care about their concern. If they see some improvements, they will believe you and would like to do business with you.
• In the end, bad reviews are actually an opportunity to find a solution and mend the problem. That shows your customer and would-be customers that you are dealing with the bad reviews correctly.

Bad reviews give an accurate perspective of your business.

• People grumble about the things they were expecting to get but didn’t. Pay attention to this letdown and make it an advantage. Let your customers know what you could tender and what you cannot. This indicates that you don’t want your customers to have false expectations. And that speaks well of your business.

 Bad Reviews will lead you to come up with great strategies.

• Remember each of the bad reviews because it could help change the objectives of your SEO plan. Instead of sulking because of the bad things you read, ask yourself some questions like:
  • Did you deliver what the customer wants?
  • Did you promise something you did not do?
  • What are the questions asked by customers regarding your product or business?