In part 1, I discussed the ways on how to make a website’s content comprehensible to the different search engines. So, our websites can gain organic traffic and better ranking as well.

In the previous article, I talked about enhancing the Title Tag, Meta Description, and Bread Crumbs. Now, we can continue to talk about building up SEO’s efficiency.

Subheads

• The fact is, busyness takes away the time for people to read.
• Since they have no time, they swiftly go over a page. If it’s not something that catches their attention, then, they skip.
• This is where subheads are important. Because it permits reader to immediately proceed to the content they want, it’s a pretty convenient website feature.
• Aside from that, subheads cuts the text into bite-size and rational parts, which gives every user a stress-free reading experience.

Lists

• By now, we all know that the important thing here is to make it simpler for our users. We should also consider another strategy aside from subheads and that is making a list, systematic or not. Then, try doing the details in an orderly way to catch your user’s attention. Do you want to know why?

1. 1. Our mental ability is used to seeing patterns that is why we see them right away.
   2. The same goes for bullets and numbers. They always catch our attention.
   3. A minimal formatting round the content will definitely get noticed right away.

• On par with the subheads, the list is a fantastic way to get noticed by the user and allows them to have a wonderful reading experience.

Images

• A picture paints a thousand word, and that is why images can give you more data and text cannot do. What is important is that your images should have value. So, here a generic photo of people in a meeting or simply talking will not work. Here are your possible choices:

1. 1. Pictures of your product/s or parts.
   2. Photos of people or an individual using your product.
   3. Graphics and drawings.
   4. Images that shows maps or coverage places.
   5. Data and diagrams.
   6. Pictures of carrying out a definite action or doing a certain work.

HOW DO WE VERIFY IF SEARCH ENGINES COMPREHEND YOUR PHOTOS?

Simply putting photos on your page says nothing at all!

• Through the addition of alt attributes and captions, you need to give the search engines what the photo is all about. Write something that briefly describes your photos and do not stuff unnecessary keywords. Use three or five words as image descriptions.
• Also, try to give your images the right names. Don’t just say camera.jpg. Instead, be specific in saying that the image is girl_holding_a_camera.jpg!
• With regards to alt attribute, do not forget the purpose of this. Alt attribute is there to assist people that are using screen readers. Likewise, people with visual impairment find alt attribute useful. So, please it in your site optimization plans.If an image has a clickable link, you should be able to tell the visitor that they will redirect to another page.
• One last thing, optimize your images to ensure a fast website speed.

In Part 1, I discussed a good deal of important changes that happened to Google Search and how these changes will influence SEO. The tools presented were Google Discover and Google Assistant. There’s more so let us start discussing them.

It is a New Direction for Google

 Around the time of Google’s 20^th anniversary, Google announced that the past search product will be replaced by a new one that has vital fresh driving principles added into it. This will make search easier and this will pave the way to a fresher and a newer internet experience for the users.

Despite the changes, Google intends to use the old principles and it is important for you to know what they are. These are the following:

1. Furnishing several pertinent, excellent data to the users as swiftly as possible.
2. Employing an algorithmic strategy.
3. Centering on the user’s data needs.
4. Thoroughly testing each and every change and is made up of the usage of the rating criteria to describe search goals.

This tells you to go on the following:

1. That the user comes first.
2. A little understanding of algorithms.
3. Being exact and current.
4. Following Google’s rating principles with regards to quality.

Those are the old principles so here are the new ones that will represent the extremely fresh way for Google Search:

Focus on the Journeys.

• Google is highly progressing and adding most current essentials. This will permit the users to resume from where they had previously stopped. It is not just answering that Google is concerned about. It wants the users to have the capability of continuing where they stopped to make it easy for them to continue the journey.
• Nowadays, Google will give suggestions in accordance to the person’s search history. Content suggestion will be dependent on each user’s likes and dislikes.

No Questions Needed.

•  Shifting to a no question journey.
• The biggest change to happen is Google’s constant ways to be of aid to the user. These people need not to ask questions. Even before they do, the help is already available through content suggestion.
• Moving from texts to images.
  • Google is doing significant changes in the manner of which data is shown.
  • Image search  is now a priority. For websites that give importance to images and add  relevant images, they will receive a more favorable ranking.
  • Google Lens can now let you make visual search. Google’s AI can distinguish pictures so you can scan objects. In fact, users can scan and interpret the texts in real-time. No translator needed!

So, What Will Happen to SEO?

A new era has come for search. We should re-evaluate SEO as the landscape of technology that has changed and people need to cope up. Modify new approaches and use to your advantage and adjust to the many changes using the following ways:

• Do not zero in on quantity of queries. Instead, focus on the context.
• What are the ways to build a content that users would prefer to bookmark?
• What sort of content will consistently center on this kind of the era of content suggestion?
• In what way will content marketing function? What will become of SEO when Google will just suggest content to its users?

 

Are you a blogger? A business owner? Do you have an online presence? If your answer is yes, then, you understand something about SEO. There are lots of WordPress plugins that will help you change your site for the better.

Even if you only know little about SEO, these WordPress plugins will make it easier. In fact, Yoast SEO, a well-known SEO plugin that has both a paid and free version, is very popular to the WordPress users.

However, there are other selections too that can do the job well. So, let’s see what they are:

1. Rank Math

• This WordPress plugin has facets to boost your online presence.Rank Math is user-friendly that you can easily optimize your website. This platform can get up to 5 keywords unlike Yoast that can only feature one.
• Furthermore, it can accomplish an exhaustive SEO audit of your website, and has particular facet to choose local SEO. This platform can definitely make your audience acknowledge your site. So, don’t forget to try Rank Math and see its benefits.

2. SEOPress

• This plugin has everything in just one platform that will assist your site to be recognized as a top search result very quickly. SEOPress has a free version and a paid version at $39.00 a year.
• This is how SEOPress works:
  • Examining your content with limitless keywords.
  • Boosting through sharing on social media sites.
  • Imparting sitemap to Google to swiftly enhance your SEO efforts.
  • Taking care of the titles, meta descriptions, and snippets.
• No wonder, SEOPress was appraised by WordPress.

3. All in One SEO Pack

• This was made in 2007 and is known to be the topmost downloaded plugins of WordPress. The good part about All in One SEO Pack is that the settings are split up in accordance to its features. This make it so simple to click whenever you want to do your website’s title, homepage, display and a lot more.
• In short, this too of an option to just pass up! Do consider All in One SEO Pack if you want  a great Yoast SEO alternative.

4. SEOPressor

• An astonishing 23 million WordPress sites are utilizing SEOPressor! The dashboard can deliver SEO information in one place that makes it a breeze to rectify any mistake.
• SEOPressor has the ability to optimize a maximum of three keywords.
• The downside is that: there is no free version. The paid version is only $9.00 a month and that is very affordable. Go, try it!

5. WP Meta SEO

• This plugin is done for people who have almost no knowledge or none at all about SEO. The very first task WP Meta SEO is to jot down all the issues that are present in your site. Just link your WordPress to your Google Analytics account. It will further examine your focus keywords, content, and descriptions.
• This is not only cool not just for beginners but SEO specialist as well. WP Meta SEO should be the first plugins you to check out!

6. The SEO Framework

• SEO Framework is an amazing plugin that optimizes your website without much clicking. It creates page titles and descriptions that will surely catch the attention of Google.
• Most importantly, SEO Framework leaves no trace, and no brand will appear on your site. Its free version can integrate with other extensions.

7. Premium SEO Pack

• Similar to other plugins, it has both a paid and free versions. Of course the later will have more features and add-on compared to the free one. Nonetheless, the free version can still do optimization of keywords, titles, posts, and descriptions.
• Now, you can choose your options among the list given to you. For sure, it is worth checking all of them out.

Today, you do not need to have a physical store because everything seems to follow the more modern digital platform. To have a good amount of site traffic, it is vital to develop a website that is concerned with search engines and web visitors.

Nowadays, we all know SEO! For a start-up company, this is such a big help because SEO can up your traffic by means of organic search whereas other businesses need to PAY for advertisements. Know that 32% of the users will always trust Google’s top search results. That is why SEO is really essential to your brand.

Nevertheless, optimization is not a piece of cake especially if you are in a situation wherein you are doing a lot of things for your business. So, here are some great SEO suggestions that you might want to know to assist your company:

1. Track down the changes.

• Optimizing can be discouraging for small companies who have a lot on their plate.
• When you have chosen to use SEO strategies, make sure you track down the changes. And if you trust that you can do it alone, then, it is important for you to know these things first.
  • First step is to decide on a benchmark tool you want to use to track down your traffic. Decide whether you want to use keywords, newsletters, or transaction history.
  • Start with applying one. Because if you apply everything at once, you will never discover which is the most effective.
• Utilize a reliable SEO tool that can assist you in your ranking and know your progress.

2. Build a clear site structure.

• Do not use SEO tips if your website itself has no clear structure.
• If this has not been established, both users and the search engine crawlers will have a difficult time to navigate your site.
• If your business is just starting, go ahead and optimize the following.
  • Pages
  • Categories
  • Internal linking
  • Headings
• Hierarchy is important not just for people but for web crawlers, too. If the website structure is apparent, Google crawlers will comprehend your content easily and give it a better rank. Also, people will find what they are looking for and stay on your site longer.

3. The first concern should be content.

• Writing top caliber content is SEO’s 2019 marketing trend, regardless of the size of your business. Read below some information you should remember:
  • Googles algorithms prefers brilliant content before and it is still true today. This is equivalent to building your contents that supplement your keywords, meta descriptions and headlines.
  • Remember that content is not mere texts. Videos can be engaging to visitors as well as pictures.
  • While it is true that Google algorithms uses keywords for ranking, it does not mean you can stuff keywords unless you want to be penalized.
• Do not forget to experiment on different ways. Analyze your traffic and know what the people need from your site. That will guide you in writing your next content.

4. Put your focus on making internal and external links.

• Maintain your links continually and make sure to interlink the pages of your website. This way, users will hang around your site longer. It should also help crawlers to understand your content better and rank you accordingly. If they can’t find you, then, expect a low ranking.

An SEO writer should know how to increase the traffic of your website. In short, an SEO writer should be able to optimize content for search engines. Certainly, the objective of the search engines is to provide the first-rate and the best result to the users.

Now, if your content was created for the purpose of falsely increasing your rank, then, Google and the other search engines will surely would not want to show your site at the top of the search results.

Now, you know the importance of having a dependable SEO writer or you might just waste your time and effort. It could also just harm your site. To help you, here are helpful pointers you need to know:

1. Good grasp of grammar, spelling and sentence structure.

• Basic knowledge on the use punctuation marks, relative pronouns such as “which”, “who” , “what”, etc.
• Should your SEO writer fall short of knowledge, then, you are just wasting good money for nothing. Mistakes will only lessen the credibility and power of your content.
• If you post an inferior content, then, your audience will think that they cannot rely on your service or brand because that too is unreliable.

2. Recognizes the importance of working well with the SEO expert.

• Preferably, both the SEO writer and SEO expert can organize their actions towards your objectives.
• If they are oblivious to the each other’s point, then, there will be no coordination.  If you don’t, be prepared to fail.

3. Write for people and then for search engines.

• Google does not care about content intended for SEO. They care for the content you provide your audience.
• If the people like it, then, Google will rank it higher.
• After, your next concern should be the keywords.

4. Fully understands your audience.

• If it is clear that you are writing for people, then, know who they are.
• Take time to know what they like and don’t like. What type of topics will be applicable to their daily lives?
• Give your audience what they want. Otherwise, they are not going to read it.

5. Understands the list of SEO writing do’s and don’ts.

• The SEO writer should be able to produce fantastic heading tags, titles, introductory sentences, etc.
• A responsible writer never stuff keywords. If he/she could not do this, then, you just depleted your finances for nothing.

6. Writes briefly but comprehensibly.

• After you have gained their interest, you must give them a content that is briefly as you could manage. Long content could bore them, and it could lessen the chance of conversions.
• Write comprehensibly that everyone could understand. Do not use high-sounding words and jargons that only a few people know.

7. Knows how to deliver a good story.

• A brilliant writer should make the journey and experience wonderful. You are not going after the sale. You should be after their loyalty to your brand or service.
• Write interesting description of your brand. It will lead to purchase. A great content can convert your visitor to a customer if he/she can weave a story that could evoke emotions. All you need is knowing the right words.