Not just hundreds of thousands but millions of founders and marketers avoid utilizing SEO despite the numerous advocates that vows for its efficiency and probable ROI.

The explanation for this is that many people, especially that newbies, have issues concerning SEO.

1. ROI

• Every businessman, most especially the newbies will always think of their return of investment or ROI. Expanding your search presence is a good move, but you should know in advance that it will take some time;
• So, be prepared to be patient and wait for your ranking to rise. Aside from that, there is not assurance that you get more traffic. Over and above these concerns, there is the conversion rates that you should deal with.
• These concerns are real, but only to a certain degree. You must not forget that SEO is an approach that is adjustable and intentionally for a long period. If it seemed that there is no good result after a few months, then think of another strategy and/or boost your SEO approach. Who knows, you might be surprise get a favorable outcome.

2. Time Investment

• It was previously acknowledged that SEO is a long term approach. There is no telling on how many months it takes to see results. Having said that, there is a need for optimization and or that effort could mean a lot of money should you consider of working with an SEO company. Remember, you can be short of people and that will mean you need to do most of the work that you will find it impossible to learn much more practice SEO.

3. Technical SEO

•  If you are doubtful of SEO, then sure, you have no experience neither you have the knowledge of it technically. Not knowing alone can make a person afraid but, you could always learn it one day at a time just by researching. That is the only way that you will not feel so terrified.

4. Fines

• Fines are horrifying not just for newbies but for experts as well. The arrival of Penguin, which takes care of the high standard links and Panda, whose role is to analyse the content and monitor different matters concerning the content makes the newbies all the more scared in using SEO.
• Google surely does manual actions but only if the website is habitually manipulating the ranking. It is Google’s means of downgrading if not, taking away web pages or even the whole websites to punish the wrong doing of a site. But if you have no intention of doing such things, then there is nothing to be scared of.

5. Public View

• New business owners start to worry once their customers learn that they utilized SEO to gain traffic. In that scenario, they feel that it might seem as a cheap ploy that may earn distrust and could result to losing their audience.
• This could be the climate way back 1999. Today, it is much too different, SEO sells value, and not gimmickry. SEO has indeed created a more credible image because it is now focused on brilliant content that they can offer their chosen market.

6. The Keywords

• You might be anxious about many things like your target audience or keywords. Remember, there are thousands of keywords that you will never run out of it. Your selection can bring you success if you do your keyword research well.

We all know how SEO has progressed and how important it is for us to cope up with the changes. In part 1, we have taken up 5 free SEO tools. To help you further in the SEO arena, let us continue to take up the other free SEO tools you should use.

Here they are:

Mobile-Friendly Test

•  Google’s algorithm places a lot of importance on the mobile friendliness of a site.
• Mobile-Friendly Test was made to aid you in your study as to whether your site is fitting for tablets and mobile phones.
• Just type in your URL and you will be notified if your website is mobile friendly or not. Mobile-Friendly Test will also propose on how you can enhance your site with regards to this issue.
• The feature of Page Loading Info allows you to have the knowledge of whether or not Google can correctly crawl on a specific page. If it can’t access, it will advise you on what you can do.

 Ubbersuggest 

• The most recent version of Ubbersuggest can easily type in a website and secure domain metrics. It can also furnish you back data for every keyword inclusive of CPC, search volume, and the status of competition. Most importantly, Ubbersuggest has the ability to extract keywords that are not to your liking.

Google Search Console 

Include this tool because Google Search Console can give you substantial awareness regarding:

• Indexation matters.
• Keyword and URL effectiveness.
• Website quality.
• Sitemap rank.
• Mobile functionality.

Browseo

• This tool allows you to see how a specific search engine views your site. It empties all the enhancements and bares the framework. Browseo could also let you know if Google’s crawlers are having a rough time in gathering important content on your site. Another capability is giving the SERP preview that allows you to see how your site comes into view in the concrete search results.
• Browseo will attest if your meta descriptions and titles are adequately optimized. That should prepare you to make the changes you need.

Counting Characters

• Most of the people do count the characters to estimate meta description as well as the span of the title.
• Counting Characters can provide you with both the character and the pixel estimation for you. With this, you are sure you can build your titles and not be bothered by disruptions of an ellipsis.

CanIRank

• CanIRank will aid you to reach your goal in landing at the first page of search engines by the usage of a distinct keyword. Compared to other tools, it allows you to know the possibility of your site ranking for a search word. It utilizes AI to supply you the advice on how you could improve your desired keywords.
• An additional benefit of this tool is that it can actually do an assessment. Afterwards, it will present a comprehensive report on the feasible methods of enlarging your website rankings.
• The best thing? You can use CanIRank without even paying anything. You can get the paid versions, but you can also just use the “free forever” CanIRank subscription.

 Keywords Everywhere 

• Do not forget Keywords Everywhere because it is available for free. Whether you are Team Chrome or Team Firefox, it supports both browsers.
• It can examine the keywords and search volume of sites like Google Trends, Bing, YouTube, Google Search Console, Amazon, eBay, Etsy, etc.

Everybody is concern about the search engine ranking and bringing in traffic in their websites that a lot of people do not remember the most vital element, the user engagement. Engaging with your audience only happens when they know the value of your content. Thus, there is a big possibility of improvement in your search engine rankings. If you fail to give pertinent solutions to their high priority concerns, Google will definitely knock you off from the uppermost results.

The list below will help you strengthen your user engagement:

1. Increase your website speed and make it more reactive.

• A sluggish landing page will surely lose your would be customers and 25% of these users will look for a site where they don’t have to wait for the landing page for the next few minutes.
• Users will hang around in your website if they can explore and find what they want. Make your visitors feel that they are not wasting their time waiting for the landing page, no matter what device they are using.

2. Eliminate basic SEO mistakes.

• When SEO mistakes happens, the users can be upset and disrupt their initial interest. There is a big chance that they will go somewhere else.
• Then, you lose the traffic that you need as well as the probability of a conversion.

3. Offer your users various multimedia content.

• People are different in many ways even in learning. A few learns swiftly by means of visual, a few prefers auditory to learn easily, and some sensory. Remember this when you are creating your content. People like to see text, but utilize video with words also to get through more people. Another means is to record your blog so people can listen no matter what they are doing instead of having to sit down and read it. Merge content forms and observe the developments in your website.

4. Create beneficial content.

• Be the destination! Write contents that can benefit your users. Make it simple for your audience. Give them a thorough of the how-to, current pointers about tools, or anything that you think of that can be helpful. Giving your audience the best you possibly can, will make you the place where people know they can learn. It will be, as mentioned earlier a great destination.

5. Clear up your website’s design and navigation.

• If you work smart, your business will progress but never be too confident. Check our website’s design and navigation from time to time. You will never know if there is something wrong if you don’t ask a friend or a relative to check them. If there are any hardships, well, time to clear up and give your users a finer experience.

6. Enhance connected post and link other blog post.

• Aid people to locate what they want to see in your website. The finest means is to link other posts that are connected or similar in what you are writing.
• Whenever you bring up something that you have created before, link to it asap!  This will be your cue to tell your users more or less identical topic only after they are done reading it.

7. Make an accessible search option.

• You have to offer your users what they want. If they don’t see it in your site, for sure, they will search for it somewhere else. By making a search option available in your site, users can immediately see what they are looking for. This will allow you to make some more of those helpful and useful content to benefit your visitors.

When you think of an SEO campaign, do not just consider numbers, think of knowing your audience first. This will hasten the traffic and influence more conversion.

There are many approaches to research and analyze your SEO audience. You are aware that there are tools for every method that will assist you in achieving your objectives swiftly and easier.

COLLECT DEMOGRAPHICS DATA BY USING KEYWORDS

 This is the core of SEO. Utilize keywords that are fitting and pertinent to your brand or services.  When you have completed your list of keywords, pick the top 5 that can fully personify your brand or services. Through this strategy you will find the demographics that are connected to the phrases or words. Demographics.i0 is a tool to get the needed data for this intent. Try Google Trends and find the demographic information that you want to accomplish complete with data and location as well as how you can handle the trend.

Having all the data that includes – age, gender, and recent location you would be able to aid in identifying the potential. This will draw the whole picture as to what your web visitors’ concerns are, interests, and hobbies.

UNDERSTAND YOUR VISITORS

Analyze the visitors who wander to your site. This will describe the kind of audience that you have, and learn whether or not they are your target audience that will like your brand or service. To easily know this information, use Google Analytics but first enable the Interests and Demographic reports. Once you have done that, you can now go over the variety of audience details that you need such as age, interests and location.

These information will aid you in choosing the right content and topographical areas. Now, there is a chance you will discover that the audience you have now are not your preferred audience, then, go over your keywords and content to pinpoint where the problem lies. And then, remedy it, asap!

EXAMINE OTHER BRANDS

 Take a closer look at your site and gather all the data and analyze the various brands and other competitors. Basically, you are eyeing on the demographics and you can use tools like YouGov, Alexa, or Quantcast to gather all the data.

EMAIL YOUR FOLLOWERS A SURVEY FORM

 There is nothing more direct than an email survey! This is such a truthful way of communicating with your target audience. But to get the most decent returns, make it short and simple. Ask about their general interests, insights, needs, or areas to improve. Use the data that you gathered to recognize content choices like videos, images, keyword targets, and a lot more.

SELECT THE INQUIRIES

Google has been progressively intensifying its way of delivering the answers in SERPs. Surely, you are interested to know the different inquiries of your future audience so you can make the necessary preparations and create the content at the right time. Utilize the various tools to aid you like SEMrush,  AnswerThePublic, and BuzzSumo.

MAKE ANOTHER DATA RESEARCH

After you have the data of your preferred audience, you still have something to fill the empty data by making another data research. Find out if you can have information about the lead features of your target audience. Then, go to Google Scholar and gather data about your demographics whether they are Gen X, Y, or Z.

Brand loyalty and the user’s search query both play an significant part in your business. It is a remarkable marketing combo. Building a loyalty program assist in mapping out and primarily perceiving the excellent customer experience.

Brand Loyalty & SEO Collaborative Stronghold for Life

• Now that you have earned customers using your strategy, you must remember that it isn’t over yet. It is just a start of making a shopping pattern and an onset of relationship with your customer and your brand, and that could be for life.
• Linking brand loyalty & SEO gives way for the marketers and its team to definitely put a line between customer recall and recognition which in the end gain the worth of a lifetime.
• Unnecessary spending of your money on a monthly basis for SEO services is useless. It is a waste of resources mainly because the real deal is for people to consistently visit your website.

Related: 7 Needless Squandering of Money on SEO

Collecting the Recent Assessment

• Take a look at Amazon that shows exactly the relationship between loyalty and SEO. They can always attract their customers and they can keep them too. One of the reason is because whatever people want they get it from Amazon.
• And the great thing about Amazon is that they never stop from just selling. After each purchase and delivery, they make it a point to ask their customers about their experience by means of a product review. They do not forget to tell their customers what the other customers who bought the same product from them are now purchasing.
• You should start knowing your customers because frankly that is the start of creating loyalty among your customers.

Related: Why Content Marketing Can Boost Your Online Presence

Product Reviews: From the Goals to Inspirations

• The center-most section of it all is loyalty marketing. It is there to inspire the customer’s actions, and it establishes communication that can have a bearing in your business. The successful sale of the product is not the end, but the beginning.
• What will be such a treat is when a customer willingly shares a picture on social media and then tags a specific product, service, or promotion. Reviews are fantastic in the content scheme, which surely reinforces SEO.

Related: The Positive Effects of a Negative Review

Discover the World Out There!

• KPE (key performance indicator) and objectives related with loyalty program and SEO effort are not the same. When companies create their marketing plans projection, you must consider the approach of how awareness and customer relationships develop. It takes at least 3 purchases to label customers to be loyal to you.
• Always find ways to encourage old and new customers to keep on coming back to your brand.  This is the start of a strong loyalty to your products.
• Thus, companies should make certain that customers find what they want. Your website should not only provide excellent products, but it should also answer the lingering questions of your customers.

Related: Keyword Research Tools That Are Absolutely Free