SEO is not a walk in the park. It entails a lot of hard work; it does not come as a surprise that many people would take the effortless alternative route. It does feel good that there are still things that you can still do which are simple to follow.

An example is link building and the outcome of which is significant. There are other strategies that can achieve that type of productivity in terms of content enhancement and link building. Here are some tips:

• Take off stale and inferior content.

Perhaps you produced a great deal of content you thought would deliver. In reality, some of them may be rubbish. The way out here is to trim the content. What is unbelievable is that there are people who does not believe in this despite their knowledge that Google has strengthened itself against this kind of belief. Of course the outcome of this is poor traffic and ranking.

• Knowing the content to be trimmed.  

What will make your work easier is to utilize the tool called Screaming Frog. It can crawl your site and come up with a URL list. This will enable you to have everything you need. Now that the specifics are with you, start analyzing the list. You can now pinpoint which of your content are excellent and which ones are rubbish. Then the next step is to manually explore each page to examine the content.

Pay attention to this list and use Google Search Console to assist you in exporting your CSV file of the URLs, which Google has compiled for your site. This will help you itemized by traffic. Therefore, study the URLs and exclude the traffic and proceed to achieve a satisfactory state.

The pages you have taken out should be redirected to a high quality page, and do not redirect them back to the main page. Another way would be putting them in the authorized suitable page; if not, 404 error page can do the job.

• Employ schema markup.

Although unfounded that schema markup can influence ranking, it still remains crucial to SEO. This is simply because it could amplify your website presence in search results through larger click-through rates. The utilization of schema also called structured data helps the search engines import extra accurate viewpoints for users. Using it is pretty simple. Currently, Google is using speakable markup which will certainly rise to fame in the coming years.

• Elevate your internal links.

Since, this is an intense scheme, it is still important for you to consistently inspect it on a regular basis. The thing with internal links is that the content frequently moves. If not, it gets deleted or websites take it down. Don’t take the chance, use the tool Screaming Frog or SEMrush to establish if redirect chains are present. You can also handle your internal links by utilizing WordPress plugins. There are so many plugins out there. With this, you can effortlessly improve, delete links in your site, and edit them too.

More SEO tactics? I’ve got more tips discussed on this page.

When it comes to web rankings, it is vital to know what makes a link appropriate and practical. Here is some information for you to know the link quality.

THE NUMBER OF CONVERSIONS OF YOUR SITE

 The easiest way to learn if a link campaign endorsed by your friend is useful: will people from other sites where they obtained the links really convert? Sure it is not exact, but it will help you estimate if something can be of use to you or not.

QUALITY MUST BE INSPECTED AT ALL TIMES.

If you are dead serious about quality, you have to inspect at a regular basis. Find-out the different kind of links which other sites have. It is a good sign if they have a lot of inbound links. But even if they do, but a lot of them comes from questionable link building approach, then forget it. It is not worth it if they come from suspicious and offensive site, it might do you more harm than good.

WOULD YOU PUBLICIZE ON A SPECIFIC SITE?

This is not indication that you should spend for a link.  This will just make you assess and weigh things to consider whether or not you should advertise and spend a bit more on a specific site. If in the end, you would want to, then think of how much and analyze why you should pay that amount to advertise? If it is because of a third party measure, it is not a good idea. Stop right there!

IN THE END, TRAFFIC IS NOT THE FINAL METRIC.

Not every site has traffic, and Not all of the brilliant web pages rank well.

RECOGNIZING THE INTENT RELEVANCE OF VISITORS

What could be the possibility of a site visitor looking for Chinese food will be convinced to book a flight to China? What is the possibility that a site visitor looking at a real estate site in California is dead serious in purchasing a property in California? This clearly shows the relevance of visitor intent.

KNOWING TRAFFIC INTENT.

It does follow that if a link has traffic it shows that it is a good link. But then again, having traffic is not always positive. It may be useless all because of the visitor’s intent. Why do the visitors stay in the site for quite a while? Know why and read below.

THE LINK CAMPAIGN THAT FAILED.

 There was a campaign in the past that had an unbelievable result. It went viral because all the social media post caused so much traffic! The issue was that the site had so much links and traffics but they did not increase the sales. This means the recall of the brand was deficient.

You may ask how could this happen? Well, this is due to the visitor’s incorrect purpose. The lesson learned here is the fact that heavy traffic will not matter if the sales will remain the same. After all, hard work was meant for one thing and one thing only – sales!

THREE WAYS TO ANALYZE THE QUALITY OF THE LINK.

• First, did the link result for visitors to convert and become customers?
• Second, investigate the inbound and outbound links.
• The third, know the link’s usefulness. Understand the link’s connection and if it is really relevant.

Humans commit mistakes and that is a fact. Even if we want to do things on our own, you will make yourself still constantly tired. All those efforts will end up ineffective because you are NOT in shape to make big decisions for your business.

If you detest this kind of things transpiring in your company, then, seek the assistance of the SEO tools. You probably do not know what kind of help they can do for you. It is sufficient to say that that SEO tools can very well do the job of the entire marketing team which is from analysis down to recording. Time to cover how SEO can assist you to operate your company.

1. ENLARGE, BUILD UP YOUR PRESENT OFFERINGS, UPSELL, AND DO MUCH, MUCH MORE!

   If you have your own company, or you take care of a small business, you cannot work on many clients. Admit it, your time is limited. But if you consider using the right tools, things will be simpler that you can equip your SEO operation. Now, you can classify the enormous assignments to teeny ones and that should make it easier for you. You can employ a strategist to do the other jobs for you but the last one needs a copywriter. Then, you will have ample time to get more clients in your business and do some upselling services to the clients you have. You can think of thrilling offers that you can include in your portfolio that you don’t have to work yourself to death.

2. TOOLS RELIEVES YOU FROM THE WEARISOME LABOR.
   

   Checking the SERPS can be too boring. You don’t have to, you know. A single site audit can give you extremely helpful data like broken links.

3. IT GIVES YOU EXTRA TIME TO EVALUATE AND DEAL WITH OPTIMIZATION.
   

   When you come to the office, it is certain that you will immediately do the daily routine at the office and you will no longer have the time to optimize. Remember, there are various tools that can tell you how efficient you are. A site audit tool will show you how you fare in fixing errors in your site. In addition, tools can tell you the time you spent before reaching the top.

4. PROVIDES YOU TO FIND THE CURRENT STRATEGY AND UNUSED OPPORTUNITIES.
   

   When you have been in the business for a long time, you lose the chance of having a fresh view point. Competitor research is the answer to your need to create a more recent strategy for your company. There are many competitor analysis tools that can give you your opponent’s information.

5. SUBMIT AN EXCELLENT REPORT TO YOUR CLIENT.
   

   One area of the service to your client is by coming up with an excellent report. This will showcase all the hard work you put in. This kind of report is tiresome and needs a lot of details. Do not worry, there are tools even in reporting. Use SEMrush, Google Data Studio, and etc; there are other choices out there that can also email your report.

6. GET AN EXCEPTIONAL VISUALIZATION OF YOUR ANALYSIS AND HAVE MORE INSIGHTS.

   This is critical in terms of decision making. Alongside its purposeful performance, SEO tools can give you an exceptional visualization of your analysis and gain more insights that can’t be obtained from intrinsic business tools.

Most people make use of the browsers to get into the different websites, but most professional SEO does more than that. They spend their time using plugins and extensions to multitask. So, let’s talk about the various types of SEO plugins, and how to use them to manage your website. There’s nothing to worry about because it’s free to use. Interested? Let’s go!

Ghost Browser

• This is a plugin for Google Chrome, and uses “sessions” within every tab or window. The tabs makes use of colors to avoid confusion.  The reason for this is because you can use multiple tabs every session. You could likewise use a session to log in to your numerous social accounts. For instance, log in to 3 different Facebook pages at the the same time.
• The pro version of Ghost Browser charges every month, but the basic is for free. It allows 3 free sessions.

Chrome Developer Tools

• There is just too many functions, features, and uses of this tool. So for the sake of discussion, we will just run down what is more important. This tool helps you see the real-time view of your website as you test the different features of it. No need to switch to a different browser just to check how it looks.
• This tool is incorporated into Google Chrome’s service. You can enter using Chrome Menu> More tools> Developer tools. The basic use of this tool is to find code, to distinguish the various webs elements, and to repair them if needed. Learn more and check out the Chrome DevTools page.

SEO Quake

• This one is a classic among the plugins and extension. With just one click SEO Quake can give you the list of some insider information.
• A little bit of clicks, you gain entry to keyword backlinks stats, density details, and other information such as metas, heading tags, and more.
• This is not an alternative for the prevailing site audit tools. SEO Quake is awesome in getting a quick snapshot of a page’s info. It is compatible with SEMrush that you could mix it with this free extension.

User-Agent Switcher

• This is great for people who just started developing their new sites especially if they are building it by using expected technologies. Its name is what it really is. Easy to set up plugin that manoeuvres the user agent details that allows you to look at a site as a typical bot or browser.
• User-Agent Switchercan be useful in discovering how a certain site will load with different browsers or operating systems.

Ghost Proxy Control

• It is an extension and pre-loaded with Ghost Browser. One of the bonuses of the combo is that you can surely load different proxies in the various session utilizing a tab for each location. This is so good in checking the SERP results coming from various areas and observing them all at one time. The best part is that you can see them side by side. This is such an awesome extension most especially for local SEO.
• The Ghost Proxy Protocol extension is free, but its substitute in general are paid. Well, utilize the free proxies; having 3 free sessions ain’t bad. If you wish to spend for those that you need, 10 dedicated proxies could cost $20 a month.

The customary online procedure does not work anymore. You just can’t count on your website, ads, or PR writing because what is the best approach nowadays is to merge all of these things. Use social media where a lot of people stay most of the time and do your marketing to make your presence felt. It is the place to be.

SOCIAL MEDIA TRACTION

As earlier mentioned, you need social media to build your ranking for people to go to your site. Don’t just fire away focus on uplifting, frequently, and repeatedly on social media, these won’t bring you an audience. Build a social media traction and all you have worked for will have its first fruits. Two words, contact and people.

LOOKING AT THE PAST

There was a time during the success of Google was tremendous and people would really spent so much time in the internet. It was the “in” thing to do back then. People kept on getting information by using Google. The results, of course, were massive content. Websites and blogs flourished, attracting millions of audience without even trying. It was that easy.

THE GREATER TIME CONSUMED ON SOCIAL MEDIA

People could search for a lot of things in social media like YouTube, Twitter,or Facebook since they stay in it for a long period of time. Often, they would read something that suddenly popped-up in their mobile screens, and later on, they got hooked into it. That is the way things work on social media.

WHAT INFORMATION DO THEY SHARE?

Research tells us that what is shared are the ones that are funny and sweet especially those that can an emotion from people. Do you think your business will gain from this? What will be the outcome if people do not mind your brand or unfollow you?

DIGITAL ADVERTISING

This means advertising using the internet. The hard part is that, people notice your content if it is heartwarming or funny. The sad part is that, they will remember other details except for the brand.

PUT TOGETHER SOCIAL AND SEO

You want to apply SEO strategies, right? Then, go social; there is no other way but that! The next thing to do is to utilize social traction. Everything else will go to waste, your awesome site, great content, time, effort, and money, all down the drain if you do not use social channels.

So, what now? You know you need to create a social media traction. Your question now is how? Here’s a list of 7 things to do:

1. Create an interrelated number of posts and field it out in different social media platforms.
2. Increase the social media time. Do not forget to take a look at it consistently.
3. Create an interesting headline with and interesting content. For sure, your readers will share it to friends and relatives.
4. Improve a community that is loyal to anything you write and produce.
5. Advertising offline is good, but use social media to get in touch with a larger audience.
6. Google is watching you. Do only what is right. Don’t try to put something offensive or else people will hate you!
7. Build a method that optimizes the right time, and focus on the right audience. Let the 2 elements work together to create a traction that is perfect for your brand.