Carmel

How to Evaluate Your SEO Approach (Part 1)

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Your past SEO knowledge will not be of assistance to you today.

  • The reason is that Google and other search engines are continuously doing their adjustments to their ranking algorithms to develop the type of results they give to users. The goal of SEO is to be on the top of the list and this means you have to be on the first page in spite of the traffic.
  • Do not stop with your early success even if you have reached the top for several months or years, you just have to continuously develop your SEO approach. To do this, take the first step and analyze the part where you should improve. Examine your status and do the following guidelines below:

Evaluating Your SEO Strategy

  • Start with your link audit

    • Ask yourself these questions, what are the sources of the links? Are they credible sites? Because if they are not, then, they must be hurting the ranking of your site.

  • Examine Your Technical Side

    • Only start with this when you have finished the link audit.
    • Can the search engines crawl to your site?
    • Is the page load swift?
    • Is the content in particular order?
    • Are you prepared for the mobile platform? If your answer is no, then that can cause your ranking.
    • Do all your pages contain title tags and meta description?
    • Do your images suitable for alternative text?

Person Writing on a Notebook

  • Immerse More on Social Media and Content Marketing

  • Fixing your content scheme is more practical than adding a fresh content which admittedly is helpful, but when you deal with whatever you already have that needs a little bit of improvement can save you time and effort and is vitally important.
    • Be certain that you follow some guidelines:
      • Review all the spelling, punctuation, and grammar.
      • After analyzing and you realized that it gives no value to your target market, and then create more interesting content.
      • Find out if content is skillfully divided and has the correct internal linking.
    • The next best thing to do is to analyze your social media strategy and how you can integrate it in the overall approach.
    • Everything has to work out together; your social media undertakings should be able to build authority, trust, more traffic, and most importantly the appreciation of your brand.

  • Make sure you can answer all the Inquiries below to know if your strategy is working:

    • How big is the traffic from the referrals?
    • How big is the traffic from the organic search?
    • How many rankings convert over the years?
    • Do you own pages that do not create traffic?
    • What is your best demonstrated content? What about the least?
    • From being just mere web visitors, how many converted and became your customers?
    • Number of new links and citations earned since the last auditing?
    • Since you formally started, how’s your site’s progress and growth?

Wrap up!

These are the questions that will assist you in improving in all the needed areas. Hang in there, I will talk more about assessment and improvement on your SEO strategy, and that will be soon. Update: I posted part 2 right here!

Carmel

SEO On-Site Factors That Matters (Part 2)

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My previous post talked about SEO on-site factors. Here are more interesting matters that will help you reach your goal. Let us go on and discuss about the same topic. I will provide more tips on enhancing the given SEO factors.

  • User Engagement

    • Ultimately, we have got to design websites for search engines and people, and when you create your design for people, you will not go wrong if you verify your content and be objective about it.
    • Primarily ask yourself, is your content really absorbing? Is it exciting? Is it boring? What are your feelings upon reading your content?
    • User engagements are considered as a component for Google and other search engines. User signals is tremendous way to measure what kind of improvement you can still do for your site.

Person Using Ballpoint Pen

  • Pages per Session

  • The Pages per Session metric can determine how many pages a user viewed for every session before the user left the site. Find this metric and the usual duration of each session.
  • In the navigational viewpoint, this metric similarly shows us how gripping and collective your site truly is. Should you analyze this using the behavioral flow, it will guide you on what is contributing to your overall revenue and your possible conversions.
  • Additionally, this signifies how remarkable your articles are. Now, if a user views countless of articles in one session in your site, this tells you that you have satisfied their intent.
  • Pointers on how to optimize:
    • Find out the pages that has a high bounce rates and look for the possibilities to stimulate a longer session or if not, more pages-per-sessions.
    • Incorporate calls-to-action on pages to trigger conversions.
    • Come up with additional navigation options within the content, such as setting linked materials.

  • Bounce Rate

    • You can react to bounce rate positively or negatively and it rests on how you see it. The bottom line is your bounce rate demonstrates how satisfied users are in your landing page or website. High bounce rate tells you that your pages did not make it to the user’s intent, specifically in the pages in ecommerce. Meantime, it likewise shows you that the users got what they wanted and are gratified.
  • Pointers on how to optimize:
    • It would really be cool if you can tell a lead or a story with an amazing hook. For sure, it will work.
    • Remove completely interfering pages. You also don’t need pop-up ads, too.
    • Create your page load time.
    • Guarantee relevant to search inquiries.

  • Click-Through Rate

    • Your website listing is the initial link of a user to your website. Click CTR or Click-Through Rate to find-out if the initial link was accomplished. A low CTR tells you that your messaging is not pertinent to the user search. It also means that your meta description or title tag is not appealing to users.
  • Pointers on how to optimize:
    • Slide in the exact keywords in the meta descriptions and title tags and it is wise to make it bold.
    • Be certain that your tags have the right length so shortening it will not be necessary.
Carmel

SEO On-Site Factors That Matters (Part 1)

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Google and other search engines have restricted approach when it comes to rewards so there are only three ranking elements. Of course, links and publishing content are very much important; meanwhile, search engines have progressed to being complex. When you build and audit your website, analyze the SEO on-site factors that matters the most.

Woman Typing on Laptop

  • Content
    • While content is the king it just isn’t enough to help your site ranking for the keyword terms which it wanted to reach.
    • A research has showed that 91% of online content does not create traffic from Google. Isn’t it about time that we learn about producing content that search engines can recognize?
  • Content Relevancy to User Intent
    • Understand user intent so we can develop your search engine. In fact, a large part of Google ranking mobility was because of the algorithm changes.
    • Google’s algorithms are just awesome and it works hard to know the definitions of syntax and searches. Everybody is aware of the bonuses when we discuss answer boxes, knowledge panels, and more definite search results for broad tail queries.
    • Actually, pertinent content to user intent can be argued to be the greatest critical element. This is due to the fact that it has no bearing to a search, thus, making it undervalued.
    • Manner of Optimizing
      • First, determine your keywords. Is it navigational? Is it educational? Or is it for shopping purposes?
      • Analyze the SERP of these keywords and know the type of content ranks.
      • Study the resemblances of a word, phrase, a sentence, or text to that keyword and optimize content by the usage of the mentioned terms.
    • Powerful Content
      • A lengthy form or powerful content can address many of the user concerns at the same time sharing ingenious point of view on a certain topic. Search engines supports that and same goes to the various educational user searches.
      • Hubspot reports that the content that contains between 2,250 and 2,500 words has a big chance of having foremost organic traffic. It is the coolest place to be for SEO, in spite of the long pages containing over 2,500 words can be all worth it.
      • Mastering your topic gives a lot of advantages for SEO but more than that, you become a thought leader in the industry and that will definitely lead to a lot of potentiality.
    • How to Optimize
      • Get to know all the top ranking pages using a target keywords and analyze the contents. Escalate semantically linked keywords to give more data about a topic and make sub-topics.
      • Make sure you answer all the inquiries about a certain topic.
    • Organize Content
      • Disregarding the escalation of semantic analysis, SEO tags will stay to participate in the important role in content building.
      • Optimizing header tags and title tags can help you. Let us go over the following:
        • To impart the syntax and intent of your webpage details.
        • Organizing your details to make it easier for search engines and users to read.
        • Enabling pages to be analyzed more favorably.
      • How to Optimize
        • Integrate focus keywords into title tags, URL slug, and descriptions.
        • Create header sections using associated keywords such as H1 to H6.
Carmel

SEO Keyword Research Tools That Are Absolutely Free

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Keyword research is an SEO important basic step. We always think that to “make a great content” is the best strategy. Well, you are forgetting something: the keywords. Whenever people think of keyword research, they will not hesitate and go directly to Google Ads Keywords.

Macbook Air on Grey Wooden Table

However, Google has its limitations. There are other keyword research tools waiting to be considered by you. Let us begin the hunt!

  • Tagcrowd
    • You have to analyze your competitor’s content to come up with the proper keyword research. Of course there are tools that could do that for you, but with a price. Here is a great choice, TagCrowd.
    • TagCrowd can help you picture word frequency by just doing word/text/tag clouds. This will readily assist you to know your competitor’s keyword strategy, and that is for free!
    • TagCrowd is uncomplicated to use. There are several ways to build up and study content: simply paste the page text, upload a file, and paste the webpage URL. Pretty easy, huh?
  • Keywords Everywhere
    • This is an add-on free browser for Chrome and Firefox. They gather facts coming from over 15 most popular keyword tools. This includes
    • Ubersuggest, Answer the Public, Google Search, Google Analytics, and Search Console, but there are more out there. When you try to search in Google, Keywords Everywhere will give you the basic but practical data.
    • What is really cool about Keywords Everywhere, despite the fact that they get their data from a number of sources, they make sure it is easy for you to get the data that you need. Simply download it in PDF, CSV, or Excel file format. Keywords Everywhere was made by people who did Keyword Keg.
  • Merchant Words
    • This will wonderfully work for you if you are one of the Amazon store owner. This great keyword research tool gathers data from more than 1 billion confirmed Amazon searches globally. The keyword data are from the shopper searches in the Amazon search bar.
    • Try out Merchant Words which is for free having least number of keywords. Now, the paid version is $30.00/month that is for U.S. data, and $60.00 if you opt for a bigger audience. The fee includes endless searches and CSV downloads. To top it all, a 24/7 customer service is at your service.
  • PinterestKeywordTool
    • Everyone awaits Linkedln keyword but while we do, let’s consider another keyword research solution which is from the popular social media platform, Pinterest.
    • It might seem spammy in the beginning but it isn’t. To be honest, PinterestKeywordTool does not give out a lot of useful keyword data and we are talking about difficulty in ranking and search volume here. What it can give you though is what is the popular keyword in Pinterest and if there are keywords you can use.
  • Guru
    • It collects the results from Bing, Google, and e-commerce sites like Amazon and eBay. When you type, immediately the results shows and its basis is real-time. Keyword. Guru will not give you specifications of the keyword search volume but it can give you the average searches. Use the real search results so you will know which of the keyword phrases are always being utilize.
Carmel

SEO Elements to Firmly Follow this 2019

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Last year, there were thrilling changes in how Google ranks its sites. Previously, the links are biggest ranking factor. But today, that is no longer the case. For your covenience, below are the SEO elements to firmly follow this year:

  • Understand the Structured Data

Structured Data terrifying in the beginning, but if you will try, it is not difficult to know how it works. Just copy, paste and use it.

  • Refrain from structured data error
  • There are a great number of sites that were penalized because of their incorrect implementation of structured data. And even if you did not really intend to, you get castigated just the same. It is always good to be careful.
  • That being said, here are the standard structured data errors you need to stay away from:
    • Violates a definite data type of Google’s Guidelines.
    • Violates Google’s Structured Data Customary Specifications.
    • The structured data and the on-page content are not equivalent.
    • Unsuitable usage of structured data.

Utilizing shortcuts and taking the privilege called manipulative behavior.

Black recording Microphone

  • Know Podcasts

Podcasts has became such a favored technique to utilize content. Find out if your would-be customers are tuning in to podcasts that has to do with your field. If so, try all means to reach them.  It could be by using sponsorship, by motivating a particular content that is appealing, or taking a role on the podcast. It is a digital audio file found in the internet waiting to be downloaded by any device that a subscriber can systematically receive. That being said, podcast can be a great way to add in your content marketing.

  • Increase your Content Focus

It is possible that content is the greatest piece of marketing in 2019. If that is not your focus, then you might have to pay a huge price for it. 2018 saw a tremendous number of sites that lost painfully in their ranking. This shows you that there is no way out in producing the coolest content you could ever think of.

The ultimate outcome is the fact that pages do get great ranking due to the websites link to the pages. This goes to show that those said pages achieved to settle a problem. Nobody would link to a web page just because of its keyword relevance.

  • Boost SEO Image

Treat your images the same way you treat your heading elements and title because they all are responsible in making the page rank better. Images likewise amplify your ranking standing by being in the enhanced listings.

  • Who does not love the step by step guide? Screenshots and illustrations assist a whole lot and Google tends to use images in enhanced listings. Even just one image that tells something could get you to the top ranking.
  • One reason that could slow down your rankings and sale could be because your images are defined by megabytes. This will give you heavy images and that is equivalent to higher bandwidth on your server. Surely, you will have to pay extra charges to the web host. Apart from this, it will be one of the factors why your server will greatly slow down. This occurs when visitors simultaneously come to your site.
Carmel

SEO Practices That Are Old Yet Very Relevant

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Some of the new SEO practices are extremely functional, but let us not underestimate the old school SEO habits that are still very functional to this day. It has been a great help to websites to have a better ranking, and let us not forget, earnings! Sounds great? So, let us take a look at those old school SEO habits, and see how you can use them.

Close-up of Human Hand

  • BE VERY CAUTIOUS

    • When people are successful there is the tendency to unnecessarily share their success with friends in small or big gatherings. It is also a time to boost how good they are in your field. The old school SEO will tell you that you have to be very cautious even if you are tempted. Yes, you feel good knowing how a lot of the people are awed with you, but the price you have to pay for that is not worth it.
    • If you are not discreet, you made yourself the target of jealous business owners that will challenge you to the end of your wits. They could destroy you personally and they could destroy your enterprise. So, if you are wise enough, zip it!

  • COVER AND HIDE

    • Make sure that you can cover and hide from your rivals so they will have a very hard time looking for your search engines and gain entry in the websites that you have. Once more, go to the first rule, cover and never tell the public how your strategy is linked to it from either a public blog or social media. If you don’t, you are endangering your business.
    • What is odd is that there are still a number of people who do not believe in this. There was a story of a popular search expert that was too talkative. He purposely linked one of his sites that came from a blog post to tell the world how great its ranking was using this approach. What is sad in the story is, a few days later, Google banned his site.

  • DO NOT SHARE LINKS BETWEEN WEBSITES

    • It is not wise to ever share links joining websites or attaching your websites. It is advisable to keep yours unconnected. This will keep your website safe and sound even if one of your websites blow off, it will unable to annihilate your network or other sites.
    • The truth is that no matter how honestly you followed the SEO rules, other people will use dishonest SEO practices, and should your sites gets implicated, that will endanger the other sites that are attached to the unsafe site.

  • DECREASE THE DOWNLOAD SPEED

    • A rapid download speed results to more ad impressions followed by additional sales. In an odd amount of traffic, your site is surely running. What is dreadful is that such humongous traffic will see the server crash due to its weight. Remember to keep the template code light.
    • If you want to decrease your speed in the max level, make certain that:
      • Lessen your usage of intricate effects or animations.
      • Don’t utilize external buttons, fonts, and icons. Try to use what is built-in.
      • Use the most uncomplicated template.

  • LINKS SHOULD BE EASY TO REMEMBER

    • File names must be short. It will look terrific on social media. Apart from that, it is effortless to memorize. And that is something you want, don’t you?
Carmel

SEO Guide for Micro Enterprises (Part 2)

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When you have a micro enterprise to run, for sure it is something you have always wanted to do. But that is not the end of it. For sure, you have experienced, tracking the receipts, paying the bills, and the hardest part is that you have become your company’s customer service rep. If you think that it is the end of it? Well, you are so wrong! One day, you might find yourself holding the mop, too. Yes, you have become your own janitor! Don’t get me wrong, it is noble to be able to do all those things but, hey, you have forgotten one very essential thing. You haven’t had the time to figure out how to be on top.

Two Woman and One Man Looking at the Laptop

Here are the primary SEO principles you need to sink your teeth into:

  • Links

  • Why links have weight?

  • When a site mentions you, that link is called PageRank. The firmer the linking page, and if the link is noticeable, then, it counts as important. Generally, when the link is expected to be clicked by users that only means it holds a lot of meaning.

  • What are the stuff to check out in a link?

  • It does depends on the series of development. However, there a few guidelines you should follow.

    • Are there other basis besides link building for the link to be in  circulation?

      • Before anything else, should your answer be a resounding “no” then it does not carry any weight. Of course, there are other strategies that can generate traffic and value but not enough to state its cost devoid of weight to be explored and analyzed.

    • Will you be satisfied to know where the link you clicked went to?

      • There are times that the links become stuck and it could go to a peculiar place, or it could land in an odd part of a website. Should the link does not serve its purpose of satisfying the visitor on its page, then, it hardly has a weight.

    • Does your opponent have the link?

      • If your opponent has a link from a certain site, it is not good. However, if and only if, we are talking 3 or 4 of your opponents’ links from that certain link, and does very well on its ranking, it could be good.
      • If we are talking about 3 or even 4 of your rivals that links from a particular site, and ranks well, it maybe be good. Of course, it is still your decision but you shouldn’t forget that it is a definite sign a good sign that it has weight, and it is obtainable.

At the end of the day, your task should be that the anchor text is equivalent to what the user anticipates when they clicked the link.

  • Technical Features

  • The technical SEO tend to designate to the back end of the website. The outcome of technical SEO can be shown in the following:
    • Identical content
    • The website’s swiftness
    • The scripts used
    • Internal linking design
  • If you don’t know, don’t do it because it will give you more harm than good. SEO is technical and it is for technical SEO professionals. That is how to win the game. More information are posted here!

 

 

 

 

 

 

 

Carmel

SEO Guide for Micro Enterprises (Part 1)

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It will be wise for you to know the essentials of SEO. To help you, here are the topmost principles of SEO that micro enterprise owners need to be aware of. All you have to do is to understand and you are on your way to a better SEO result. So let’s go over them:

  • How can they affect search?
  • What are the directions?
  • Learn how to plan or get someone who can do it for you.

Three Women and Two Men Watching on Laptop Computer on Table

It is helpful to grasp the fundamental terms and use them. But it should not stop from there, you should also understand the principles.

  • User Intent
  • Content is not the king. The user intent is. That does not mean that you will do away with your content because it is still part of the whole SEO activity. But before you venture into that, ask yourself this simple question, “what type of content will really and truly get me to do the search engine user’s intent?”
  • The answer is simple. If users want to search for “sandals,” it is obvious that they have the intention of purchasing. Now, think, how many websites are there where people can buy sandals? Pretty sure, there is a great number of sites out there.
  • Let us consider your intent. Okay, you are selling sandals and the users simply searched for sandals in the search engine and you are not really certain of its intent. We also talked about the intent which is of course to buy sandal. Obviously, there are thousands of sites that Google can choose that can fulfill that intent. Despite that, a research clearly showed that users are not just drawn in purchasing sandals.
  • Google’s concern is not on your intent, but that of the searcher’s.
    • A site that considers the searcher’s intent more has a higher chance of ranking high with Google because you have fulfilled the user’s intent. This goes to show, that yes, you have the searcher’s intent and it was fulfilled by the help of your well-thought of and well-written content. And that, is a sure fire winner!
  • Local SEO
  • If you are considering the local market, you probably know, if not, heard about the SEO strategies. Understand that your SEO should look after local suitableness than the whole site’s dependability.
    • You might look at it as giving more significance to the local nature of links as against the volume that you need to ensure your on-site visibility that reinforced your location. You do not have to fill your city more than you should when it comes to content.
    • What you do need to focus on are:
      • Looking for an administrative layout that serves your purpose and placing it in the varied pages.
      • Putting a Google Map of your business on your contact page.
      • Acknowledging your micro enterprises on Bing Places.
      • Studying your other micro enterprises listing apart from Google and Bing.

As far as your link efforts are concerned, zero-in on the undersized local papers instead of the larger sites. This is not to keep you away from huge chances, it is just that it will take more of your time and effort and might even have an end result of the downturn of your returns. There is also a continuation of this post. Part 2 of this article is posted right here.

 

Carmel

Antiquated SEO Practices You Should Eliminate Part 2

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Since things always change, it follows that SEO strategies has its own changes too. The techniques that were effective during a certain period of time, but today, they aren’t anymore. Those should be left behind or better still buried, but many small businesses and rookie marketers still prefer to apply the SEO outdated ways. It is useless to keep utilizing those ancient ways of promoting a website. So, disregard these methods:

ARTICLE SPINNING

  • This can be done using a software. It is a scheme of taking a great article and making different words, phrases, and arrangement. And because it contains exactly the same as the original content, it is non-effective.
  • True, AI has become effective in writing, but a real person can create something only the mind can produce. It is only humans who can write with a lot of substance and bravado that other humans can understand and empathize with.

LOUSY CONTENT

  • At a certain period of time, it did well in the ranking but not anymore. Lazy marketers decided not to do their own content. They chose to arrange, hand-picked and copy/paste other people’s content and link back the content to the original content. This will not make their content significant.
  • Do away with that kind of strategy. It is now a common knowledge that good content are given a reward by the search engines simply because it can tell what is honest and what is not. Do what is right, and your success is just around the corner.

turned on MacBook Air beside white notebook

KEYWORD MISUSE

  • This is something that a number of webmasters and marketers does not grasp. We are talking about keywords and its significant role in the SEO efforts. They, likewise, do not know how to use it in their everyday life.
  • Do not delude your users and present to them a content that is not embodied by recurring keywords just to have additional exposure. Google can pinpoint that, and without a doubt, it is one antiquated SEO practice.
    • COMPACT KEYWORD
    • It is the many occasion that a phrase or a keyword is displayed on a web page as in contrast to the entire number of words on the page. If what you do is just writing for a certain keyword density, you are completely losing the whole point of your article.
    • You have forgotten that Google will not count on keyword density to recognize the webpage’s competence. Now, you ask, what works? Short and sweet, awesome content and how you communicate it. Now those are potent!
    • KEYWORD STUFFING
    • This is a method that is the oldest trick in the SEO book. While it is true that the name of the game is keywords, that does not mean you will have oodles of them to load to your website just so you reach the top. No way!
    • Everybody knows keyword stuffing. Long before, webmasters placed keyword options and in just about anywhere even if it means placing it in the website footer. What is really devious is placing the keyword in the background with the same text color! They can fool their audience, but not the search engine crawlers. Webmasters did this kind of scheme with links, but that is not right. Your users are humans, not some computer, and certainly not the search engines!
    • Want to read more? Catch up on part 1 here!
Carmel

Antiquated SEO Practices You Should Eliminate Part 1

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SEO had made a lot of various experimental changes in the past years and it still has been going through it up to this very day. Regardless of the many developments, other people prefers to cling to the old ways of utilizing the antiquated practices to increase its presence and accomplishments. Admit it, those old tricks are so useless.  What you need now is to read the guide below to show you the strategies that will give you negative effects on your website.

WHEN WRITING FOR BOTS.

  • Write in a natural way, if not, the search engines would know. Marketers should never bank on repetition of the subject. It is totally not suitable! Before, when crawlers sees this keyword repeated many times including its different variations, it will result to high ranking. Today, that isn’t working at all. What is more current are search engines that can ID the scheme, including its poorly written content. Write not for the numbers, write for people!

ARTICLE DIRECTORIES AND ARTICLE MARKETING

  • Never attempt to outwit the system, it will not work. But people will keep on trying simply because it gives enough enhancement of the brand’s website.
  • It is a proven fact, articles directories works. Nevertheless, it requires a quickly written article, and submitting it to the multitudes of article directories, and link it to your website. This is in expectation that people will publish it in their own website in the hope of additions in its content. But watch out now, the duplicate content filters and underlying link penalties, makes article directories disadvantageous for the majority of webmasters.
  • Most people know that Google unleashed its game-changing Panda update in 2011. It looks for websites that has inferior content which means, they are terribly written, rubbish, if not, the content could initially belong from another website. So, the question is, why do people still keeps on practicing this strategy?
Analytics, Charts, Graphics, Marketing, Traffic, Seo

Analytics, Charts, Graphics, Marketing, Traffic, Seo

ANCHORED TEXT.

  • Anchored text is the clickable text in a hyperlink. The keywords used are hints that the search engines knew the topic of a particular web page. The web’s standard is the underlined blue anchor text despite the fact that even the color can be altered.
  • Headline, page title, naked, exact match are the types of anchor text. It really depends on the circumstances and how it is used.
  • Earlier, it has been consistently the keyword-rich and precise match that was the SEO remarkable common standard practice. Google’s Penguin will be able to detect the overly magnified content. As a result, nothing can duplicate the remarkable well- thought-of and well-written content. When you write to people and for the people, it is a sure winner.

OUTMODED KEYWORD SCHEME

  • All these years, keywords has been changing rapidly. The succeeding years, tools tried to replicate the keyword data.
  • Marketers depended on Google’s Keyword Planner simply because it’s available for free. Google owns this so it is not a surprise if people constantly use it up to this day. It will assist you to recognize what works. It provides you the insights of perceiving the target and the user’s intent as well.
  • When it comes to paid alternatives there’s SEMrush’s Keyword Magic Tool and Moz Keyword Explorer tool. If you want something for free, turn to Google Trends.