Carmel

Why Accessibility is Important for SEO

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We all should take accessibility seriously when we talk about SEO and web development. You should never be disregarding this because it will increase your ranking and your sales.

How did WordPress Faced this Issue

Sadly, WordPress faced this matter in retrospect. Just because they have built a plugin to do everything for them rather than creating accessibility straight in the platform. Honestly, they realized that their approach was wrong, but the reality is that they still have to create it in their platform. There are a good number of reasons why this has to be known to you outside of the clear actuality that majority of the screen readers does not do what you suppose they will.

How accessibility helps your business grow.

How accessibility helps your business grow.

Here are the factors why focusing on accessibility is important:

  • This should be analyzed by individuals who does web development and digital advertising.
  • This escalates your SEO decreasing your bounce rate.
  • Accessibility amplifies your traffic.
  • Accessibility also boosts your sale.
  • Accessibility could lessen jump quotes.
  • Accessibility could enjoy ranking benefits using alt text and other features.
  • Accessibility can boost your sales.
  • Accessibility can lessen the bounce rates.
  • Accessibility can escalate your site’s being known along those disregarded by your competitors. Remember, handicapped persons are also consumers. Should the other digital marketing or web development does not realize this, you gain an advantage. You may elect not to go along with them and serve a community that your rivals has neglected.

What is the Stand of the SEO Community?

People know the importance of accessibility, but then, they think of the additional cost first instead of the many advantages it will bring. Only a few of the websites considers accessibility as their focal point despite the fact that SEO is not their concern. Anticipatively, Google will begin placing this in their algorithms and everybody should prepare once this really happens. If you are still skeptical, well, you can just have a look at the great deal of voice searches. It is a reality.

Prospering Online Through Accessibility.

A search marketer will do anything to get even 1% conversion rate. This escalates the bounce rate a little of its percentage points. This will lower your file length. Know that every tiny bit counts. Despite the fact that there are other things to think of like other features and alt tags that can help you achieve a better ranking for your website. All you have to do as a marketer is to have a logical reason; you have to learn that these reasons live. Only then, can you begin your plans for your website. If you have many activities on hand, you might want to contact Seattle Search Engine Optimization. They can do the job for you.

In online marketing, everything that you do should have a practical reason for giving it a shot. Don’t do something just because you feel good about it. Do it because it is your business and the result is good earned money. To center on accessibility is creating more sales. Yes, it is money we are talking about here. But remember, it is not just about you, more than that, it is all about your customers.

Carmel

5 SEO Terms to Ditch Right Now & 5 New Terms to Focus On

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Do you know Godfather III, Pretty Woman, Mariah Carey, and Honda Civic? What is common among them? The answer is simple: after 20 long years, they are still known. It is the same with SEO! There would be SEO phrases that are trendy. Additionally, there are SEO phrases that we should eliminate.

Outdated phrases to eliminate now:

  • SEO

    • It has many names such as “search engine placement,” though none of these titles was embedded in the minds of people. Truthfully, it is just SEO who were and still is remembered and used.
    • Does it describe what content marketers and search engine actually do? Does most people really do just mere optimization for search engines?

  • Link Building

    • It is a process of gaining hyperlinks that are from other websites going to your
      website. This is the reason why it is often being changed and now creating top quality links is a must.
    • The only hindrance here is that there is no simple direction saying what can be done and what cannot be done.
    • The funny thing is that there are more things that cannot be done compared to what can be done. It is very cunning that the word should be replaced by something that is has more positivity linking habits.
  • Black hat SEO is so antiquated!
    • To start with, algorithm revision will take away the bad schemes. And so, the sites that continuously use the term instantly plummeted down in ratings. Another aspect is that the experience of the users will diminish that despite the high rankings, and it will no longer matter.
  • White hat SEO means the usage of optimization schemes and capabilities that enhances your ranking in the user-friendly SERP results.
    • Meantime, it does continue to be truthful by following the guidelines of search engines. It is the only process that is constant and shows to be rewarding not only to your website but your brand and your business, too.
  • SEO Hacks is exactly as it sound, negative! Honestly, there is really no SEO “black hat” or “white hat.”
    • In general, it is an unofficial encroachment that infringes another person’s personal information in the intention of exploiting it. It likewise means altering a definite system if not, messing around the security features.

Black Farmed Eyeglasses in Front of Laptop Computer

Meanwhile, here are the SEO phrases you should use:

  • Content marketing

    • It is the “in thing” when it pertains to marketing. What is potent is the
      combination of Content Marketing and SEO to assure success to those companies who uses this strategy.

  • SEO copywriting

    • It is a type of writing that makes use of key words. We are talking about the
      words that users type in the search box to attain high ranking which the search results can show.

  • Artificial intelligence

    • It is the building of intelligent machines. We are talking about voice search, content robots, and voice assistants that alters our search experience. It consists of speech recognition, learning, problem solving and planning.

  • Virtual reality

    • It could possibly be the subsequent technology that could perfectly mix together. Virtual reality plus content could meet the virtual goals that perhaps is inconceivable but obtainable.

  • Trust building.

    • It is a phrase that should not be forgotten. This signifies that you concentrate
      on the user and the audience. Begin to build the user’s trust by simply helping them.

SOURCE: (1)

Carmel

Facts to Consider Before Making Important Changes in Your Website Part 2

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It is wise to stop and think first before starting to redesign your website. You need to thoroughly think of the advantages and disadvantages of your decision. It is important for you to know the power and the feebleness because in knowing this, you will be able to decide which ones has to remain and what should be taken off. Aside from this factor, you should also need to maintain your online rankings.

Person Using Macbook While Holding on Planner Book

So, here are 7 things you should consider:

  • Search for 404 Page Not Found responses.

    • Most people think 404 response codes are not that important. They really are! It’s the server response to a broken link. Once your web visitors have encountered a broken link, you should be able to guide back to the right track.
    • When you crawl into a certain website and find the 404 response codes, this only means that something is wrong. There might be broken links. Find out where exactly the mistakes are, and provide the correct URL.

  • Locate thin pages.

    • There is a great deal of good content management systems existing and all you have to do is to choose the one that provides you the means to enhance and control your site.  So, even if you are not a technical person, this will work for you. Survey every page using an SEO audit tool and locate those pages that has only a few content.

  • Make a copy of your content.

    • Google classifies by choosing one page to rank and allow the link signals that comes from the duplicate page to the singled-out page.
    • To make everything easier, you can use canonical to help search engines where the main page for the content is. Your SEO site will definitely improve this way.

  • Stage your site.

    • This is done by doing an identical copy of the new site but its location is in another folder or server.  Use a password to protect it and to block search engines as well. After you have finished, you need to test it to know the errors before you do any changes.

  • Try and examine the new website yourself.

    • The tips above are the important things you should think about should you need to make crucial changes in your website. Perhaps, it is not that complete because the truth is that there are many minor adjustments you must know of.
    • There are a handful of examples like making two or three backups that you can add to the list. You just have to make sure that the files and the images are downloaded properly using the right steps. This will make sure also that your files will be safe from being corrupt.

That’s it for now. I hope you have learn some tips upon reading this post. If you want to go back to part 1, you can follow this link.

Carmel

Facts to Consider Before Making Important Changes in Your Website Part 1

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With all the changes in the SEO world, you know that you need to be at par with the rest of your competitor if not, surpass them. You may also realized that your design is not a good fit for your purpose. Therefore, it is time for a change but, hold it right there.

Gray Laptop Computer Showing Html Codes in Shallow Focus Photography

Before you do so, you need to examine the current status of your website. Review the defects, potentials, strengths, and other options. You should be able to know the things to stay and what should be removed. In spite of the changes, your ranking should not decline at all. There are 2 things you should consider before you make any changes:

Site Architecture.

  • Assess the arrangement of the pages and there are two things to study:
    • Go on with the current site architecture and never lose your rankings.
    • Having said that, keep your present site architecture which will mean that you will have to use the same URLS and the classifications. That is, of course if you will not change your web pages. Should you want to merge web pages, then chose the most marketable URL and redirect the former URLS to the one you have now.
  • Just remember to be cautious, you should be aware that 301 redirects can only be done if the pages of which are almost the same with each other. If they are not a good match, for sure, it will result to a critical ranking.
  • Overhaul the old framework to enhance your rankings.

 

Enhance the Site Architecture.

  •  Some people thinks that a “flat site architecture” has a better chance in ranking. A flat architecture means that each page may be reached in one, two, or three links. The web pages of course will not be categorized. Here, all pages is to be crawled and indexed to have a fair chance in ranking.
  •  A flat site framework may not be a good idea because a website ranks for a lot of phases.
  • Contradictory pages are possibly great for unlike phrases. What is practicable is arranging the website in different classification. Hence, if you want to enhance your website, examine your website’s architecture, you might be able to discover some more things you need to change or improve. If the case is disorganization, then it is time to upgrade your site with an awesome category structure that will definitely work better.
  • It will be real cool if you have systematized content because it could make your ranking possibly better. The reason for this is simple, if you have arranged within the categories, everything will interlinked which will have a considerable context to each other.
  • A carefully deliberated category page is a good page to answer all the general questions.

 During a Google Webmaster office-hours hangout, John Mueller shared the importance of NOT using a noindex,follow tag:

 “So it’s kind of tricky with noindex. Which I think is somewhat of a misconception in general with the SEO community, in that, with a noindex and follow, it’s still the case that we see the noindex.

And in a first step we say ok we don’t want this page shown in the search results. We’ll still keep it in our index. We just won’t show it. And then we can follow those links.

But if we see the noindex there for longer then we think, this page really doesn’t want to be used in search. So we will remove it completely. And that we won’t follow the links, either.”

…noindex and follow is essentially kind of the same as a noindex, nofollow.”

If you want to watch the complete Google Hangout discussion, click here. If you want to jump directly to the second part, you can do so by clicking this link!

SOURCE: (1)

Carmel

The Connection Between Applicability and Email Marketing

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Email marketing is the bastion of the establishments today.  To be successful in this, you have to possess a very productive email marketing strategy to enhance your conversion rates.

You are probably wondering why email marketing is very effective than social media marketing, personal branding, and a whole lot more, right? Well, the answers are pretty simple, it has such an incredible ROI, it is easy to do, and above all, it will not cost you so much.

Collect your customers email addresses that is your first step. And then, utilize your following in social media, and you are so ready to do your email marketing! And oh, newsletters will help build traffic to your website, and for sure, your audience will not forget your services or your brand.

Black Android Smartphone Showing New Message Icon

 

What is relevance?

  • Sure, it is such a big word but you can do it if you make certain that your messages are applicable to your audience. If you are not careful, your list will definitely dwindle. A study showed that the pointlessness of the messages is the major reason why people opted to unsubscribe from your email lists. And there is no turning back!
  • Now you know how important it is to be pertinent to your service or brand. You should then be very careful and think thoroughly before you make that important marketing email campaign you have in mind. Ask yourself why people signed up. And do not stop there, probe some more like:
    • What are the ways you could make your idea engaging to your subscribers?
    • Whatever values will the subscribers get from you?
    • Will your message appear that you are selling something to your subscriber or will you assist in solving a problem for them?

Make sure that the above questions can give that sincere value to your subscribers, it only shows that your messages are pertinent. Does your goal includes adding up to the list of your subscribers.

Now, you know that you’ve got to be pertinent, right? The next step is to think of a way to enlarge your answer rates, increase sales, and hold your subscribers interest wanting for more marketing emails from you. But know what is in the back of their minds. Make sure you answer their question, “what’s in it for me?” This one you should be embedded in your mind.

Here are some tips to add more pertinence to your email marketing campaign.

  • True, that the bottom line is wanting to sell your product or your service, use these to solve their problems.
  • Make it easy and comprehensible and make sure it is seen in the messages you send your subscribers. Kiss everything (keep it simple, stupid!).
  • Understand your subscribers and personalize your approach. Now this is pertinent!
  • Personalizing your marketing email messages means separating your lists. Remember, not all messages are relatable to all. Separating your subscriber’s list will monitor their wants and needs plus the past actions you have taken. A tailor made messages will bring home the point of pertinence.
  • Think of ideas, but do not hurriedly send them to your subscribers every time you thought of something to talk about. Make your ideas clear and refine them first and wait for the perfect time to send them. One idea, one message at a time. That will make your email marketing messages priceless to your audience.
  • Think of something to tickle your subscriber’s imagination, write your subject lines creatively, and intrigue them more.
  • Think that you are the customer. In doing so, you will know what they like and a tailor made messages for different groups could surely, add more to your subscribers, and at the same time, keeping the once already in your list.

 

 

 

 

Carmel

Know Why Content Marketing Can Boost Your Online Presence

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The digital world keeps on growing and it is essential for your business to grow with it.  The crucial element going to that goal is to make and refine your online presence along with content marketing. The crucial thing is to do it routinely and decisively.

Laptop With Marketing Display

As you build your content marketing structure so does your authority. People’s trust will develop and that in itself is good for you. Result  are conversion, sales, leads, and loyalty to your brand. It will translate to financial gain, correct? But how do you elevate growth? Here are some tips for you:

  • The Correct Way of Emailing.

    • All of us are aware that businesses succeeds in emailing to have more customers. Why not, if studies shows that people who use email around the globe is a colossal 3.7 billion! To add to this, come 2020 this will balloon to 4.3 billion which is such a humongous number. This shows that people use and rely on their email every single day. Having said that, email is indeed the right venue to add more customers. The only hitch is that, you should use it correctly.
    • So, no spam please! This also means not to send too many emails. And where will this lead to? Removal, deletion, cancellation, very strong words just to wake you up a bit.

  • Finance Blogging.

    • Blogging is kept standing all these years because this digital activity is a sure-fire winner when it comes to profitability. Now, this does not come free, it has its costs. Do not be afraid to finance this activity. And then, start contemplating on how to come up with an idea that will generate interest, expand the list of your audience. and from there, go somewhere. Again, study has shown that daily posting of a great content will assure you of success.
    • Before you jump the gun, know the vital things you have to do to create blogs that make an impact.
      • Post Daily to raise your traffic and leads. This could result to at least a raise an average of 4.5 leads in contrast to those who do not post daily.
      • Quality, Artistry, and Consistency has to be seen in your blogging which will respond to anything that the audience inquires.
      • That will give you a great fighting chance what is usual in roundup posts is its 100% effort. This requires a great deal of hard work  just to do a roundup post. Strategizing takes a lot of time, too. This involves

  • Create The Content.

    • Do a lot of interviews, custom graphics, research, and exceptional writing. And when you hit your goal, you know that every effort and difficulties were all worth it.

  • Categorize Content Suited For Your Audience.

    • The ongoing trend in leads is separating your audience in accordance to the general data. This removes plenty messages, blogs, and ads to provide to your audience since you can communicate with them directly. Here are a few of the examples:
      • Blog posts specifically for your audience.
      • Incredible content to alter content blocks or images, and CTA buttons.
      • For a great touch, personalize your greetings by placing their names.
Carmel

SEO Strategies to Use in 2019 (Part 2)

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In 2018, SEO became a huge deal. There were new trends and tools to apply on your website. Sadly, they’re all too overwhelming sometimes. You could not put your time and effort to all the SEO strategies available. To simplify things, I’ve summarized some SEO tips this 2019. Read them below:

EXCEPTIONAL RESEARCH.

  • We are talking about your keywords, links, and rivals. Look at the whole but more importantly, the details. This will train you to have those good SEO habits you need. It will likewise help you to come-up with an exceptional research.
  • An in-depth effort to use the tools and data you have, comes good judgment for the topics and phrase of SEO operations.Seated Woman Typing on Apple Mighty Keyboard in Front of Turned-on Silver Imac
  • Majority of the people uses the term “audience” as oppose to “keyword” when talking about series of steps on the front end. This only means content and other connected marketing strategies and coding of an SEO campaign. As a result, you get an intense awareness for phrase, words, the topic dealt with which can be obtain from the tools.
  • When you employ additional tools and centers on the SERPS, and highlight on looking for the ways and means of knowing your audience better. This includes focusing on the specifics but still knowing the outdated basic keyword research.
  • Once you get deeper, you will recall that digging for one long-tail keyword that is distinct to what you are selling. It is conservative to conditions based on the time of SEO that we have now.

CONSIDER MORE.

  • People who are in charge of SEO in their company, clients included, would be in unison in believing that less time are spent in tools that analyzes, Google Analytics, and Search Console. That is why it is logical to set a time every day to go into numbers.
  • Dig into the data will give you more possibilities to:
    • calculate, alter attribution models, change into pattern dimensions.
    • determine realization in doing this every single day
    • crop up a weekly if not a monthly report.

ABSORB EACH DAY.

  • It is not adequate just to go to your more favored SEO site when you need an answer or to know the latest in the SEO world.
  • The speed of change in the website technology is immense. This goes for the trends, digital marketing, and there is no way except to absorb all the changes every day.
  • A remarkable way to build this pattern is to find ways to aim for your preferred industry sources for the news to be brought to you. Also, add mastery in article feeds which you receive either by social channels or by email.
  • Subscribe and go after the elected channels permit you to center on the articles even if you do not go out of the sites separately.

Don’t jump into what’s popular. First, you need to put your concerns in proper order. To eliminate the risk, cut down the unnecessary things in your strategy. Follow uncomplicated SEO tips yet. This year is the time to build new habits. Catch up on part 1 here!

Carmel

SEO Strategies to Use in 2019 (Part 1)

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Last year, SEO became really big. New trends, tools and updates abound that you have to pay attention to, observe, study and plan. The fact is that you could not put all your attention to it plus there are many poor SEO strategies that cannot help you progress. Admit it, perhaps you yourself are doing it. The best thing to do is to prepare for the many changes, and to create good ones. Here are some tips:

  • BE TECHNICALLY SHARP AT ALL TIMES.

    • Now that your context is awesome, you have to stay really sharp or better still, sharper technical SEO. It is possible to share lots content, make more links to guarantee that you will rank well. Undeniably, technical SEO does an enormous part here. Nevertheless, you are probably more of the content because of your great imaginative mind, but there are still a lot of sections of SEO that you can obtain and be certainly good at. It looks like technical SEO is gradually fading away.Person Holding Turned-on Tablet Displaying Online Marketing

    DRAW ATTENTION TO THE STAKEHOLDERS.

    • There are many jobs that people can do alone like encoders, voiceless customer service, writers, etc. Bring people to your circle and scheme. Engage people you can count on and get all the help you possibly can.
    • Take in PR, marketer, research, sales people, product teams, and real customers. These group will assist you to learn and build your master plan.
    • You should not allow your team to control you or tell you how SEO should be taken cared of. What you can do in this scenario is to develop them. You can likewise have the consciousness of all your customer’s experience. These are the facts you need to construct your scheme. These will truly draw the attention of your stakeholders.

    MERGE WITH OTHER MARKETING CHANNELS.

    • Be aware of the other parts of marketing and advertising. It is easy to link up with paid search and apportion keyword data.
    • Go out there and search for the means to accumulate consciousness from the common print, marketing, and include the offline encounters too!
    • Assists other channels that can help you with content, links, and other outside components that does have an influence to power up your SEO.

    BALANCE YOUR FOCUS ACROSS SEO.

    • We all have our own strength and weakness. But if you think you are good, you may be right, but not at everything. There many more parts of SEO that you are excited to work on compared to the rest. Because of this factor, you have to possess the habits that gives you the equilibrium to center your attention as to produce remarkable results.
    • If you target only one, it could possibly backfire on you when a crucial algorithm update comes to fore. But then again, it could also be a competitor that has focused or came in the same field whose approach could blow your mind and completely derail you. If that will be the case, then, you were definitely over powered by your opponent. Tough luck!

Want to know more? there are more SEO tips for 2019 right here.